Privacy Policy of ALO Yogu

At ALO Yogu (“we,” “us,” or “our”), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or purchase our yoga wear and accessories (the “Products”). By accessing the Site or using our services, you consent to the collection and use of your information as described in this policy.

1. Information We Collect

We may collect two types of information about you: personal information (information that identifies you individually) and non-personal information (information that does not identify you).

1.1 Personal Information

We collect personal information when you voluntarily provide it to us, such as when you:

  • Create an account on the Site;
  • Place an order for Products;
  • Subscribe to our newsletter or marketing communications;
  • Contact our customer service team (e.g., via email at [email protected]);
  • Participate in surveys, contests, or promotions.

The personal information we may collect includes, but is not limited to:

  • Full name;
  • Email address;
  • Mailing address (including billing and shipping addresses);
  • Phone number;
  • Payment details (e.g., credit card information, which is processed securely by third-party payment processors and not stored by us);
  • Account credentials (e.g., username and password);
  • Preferences (e.g., size, style, or fitness interests).

1.2 Non-Personal Information

We may automatically collect non-personal information when you interact with the Site, such as:

  • IP address;
  • Browser type and version;
  • Operating system;
  • Pages visited on the Site, time spent on each page, and browsing patterns;
  • Device information (e.g., device type, screen resolution);
  • Referral source (e.g., how you found our Site, such as via a search engine or social media).

This information is collected using cookies, web beacons, and similar tracking technologies. You can manage cookie preferences through your browser settings (see Section 6 for more details).

2. How We Use Your Information

We use your information to provide, improve, and personalize our services, as well as to communicate with you. Specifically, we may use your information to:

  • Process and fulfill your orders (e.g., confirm purchase details, arrange shipping, and send order updates);
  • Create and manage your account on the Site;
  • Respond to your inquiries, requests, or complaints (e.g., via email at [email protected]);
  • Send you marketing communications (e.g., newsletters, promotions, or updates about new Products) if you have opted in to receive them. You may unsubscribe from these communications at any time (see Section 7);
  • Personalize your experience on the Site (e.g., recommend Products based on your browsing history or preferences);
  • Improve the Site’s functionality, content, and user experience (e.g., analyze user behavior to identify areas for enhancement);
  • Detect and prevent fraud, unauthorized access, or other security issues;
  • Comply with legal obligations (e.g., tax, shipping, or consumer protection laws).

3. How We Disclose Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your consent. However, we may disclose your information to the following parties in the circumstances described below:

3.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating the Site, processing orders, or delivering services. These providers include:

  • Payment processors (e.g., to securely process your credit card payments);
  • Shipping and logistics companies (e.g., to deliver your orders);
  • Email service providers (e.g., to send order confirmations or marketing communications);
  • Analytics tools (e.g., to analyze Site traffic and user behavior).

These service providers are only authorized to use your information to perform the services they are hired for and are required to protect your information in accordance with this Privacy Policy.

3.2 Legal and Regulatory Disclosures

We may disclose your information if required by law, such as in response to a subpoena, court order, or government request. We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of our customers or others (e.g., to investigate fraud or unauthorized activity).

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transaction involving ALO Yogu, your information may be transferred to the new owner or entity. We will notify you of any such transfer via email or a prominent notice on the Site, and the new entity will be bound by this Privacy Policy.

4. How We Protect Your Information

We take reasonable and industry-standard measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Secure socket layer (SSL) encryption for data transmitted between your browser and the Site (look for the “https://” prefix and padlock icon in your browser);
  • Secure storage of personal information (e.g., encrypted databases);
  • Restricted access to personal information (only authorized employees and service providers may access your information);
  • Regular security audits and updates to our systems and processes.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will take all reasonable steps to minimize risks.

5. Your Rights Regarding Your Information

Depending on your location (e.g., if you are in the European Economic Area or California), you may have certain rights regarding your personal information under applicable privacy laws. These rights may include:

  • Right to access: Request a copy of the personal information we hold about you;
  • Right to correction: Request that we update or correct inaccurate or incomplete personal information;
  • Right to deletion: Request that we delete your personal information (subject to certain exceptions, such as if we need to retain it to fulfill a legal obligation);
  • Right to restriction: Request that we restrict the use of your personal information (e.g., if you dispute its accuracy);
  • Right to data portability: Request that we transfer your personal information to another organization (in a structured, machine-readable format);
  • Right to opt out: Opt out of receiving marketing communications (see Section 7).

To exercise any of these rights, please contact us at [email protected] with your request. We will respond to your request within a reasonable timeframe (as required by law) and may ask for additional information to verify your identity.

6. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience on the Site. Cookies help us:

  • Remember your account preferences (e.g., login information, shipping address);
  • Track your browsing activity to personalize content and recommendations;
  • Analyze Site traffic to improve performance;
  • Deliver targeted marketing communications.

You can control cookie settings through your browser:

  • Most browsers allow you to block or delete cookies. However, disabling cookies may limit your ability to use certain features of the Site (e.g., creating an account or placing an order);
  • For more information on how to manage cookies, visit your browser’s help center (e.g., Chrome, Firefox, Safari).

We may also allow third-party service providers (e.g., Google Analytics) to use cookies on the Site to collect non-personal information for analytics purposes. These third parties have their own privacy policies, and we are not responsible for their practices.

7. Marketing Communications

If you have opted in to receive marketing communications (e.g., newsletters, promotions, or new Product alerts), we will send these to you via email. You may unsubscribe from marketing communications at any time by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email;
  • Contacting us at [email protected] and requesting to be removed from our marketing list.

We will process your unsubscribe request promptly (usually within 10 business days). Note that you may still receive non-marketing communications from us, such as order confirmations or customer service updates.

8. Children’s Privacy

The Site and our Products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will delete that information immediately. If you believe we may have collected information from a child under 13, please contact us at [email protected].

9. Links to Third-Party Websites

The Site may contain links to third-party websites (e.g., social media platforms, partner sites). This Privacy Policy does not apply to these third-party sites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will revise the “last updated” date at the top of this policy and post the updated version on the Site. We encourage you to review this policy periodically to stay informed about how we protect your information.

If we make material changes to the policy (e.g., changes to how we use or disclose your personal information), we will notify you via email (if you have provided your email address) or a prominent notice on the Site before the changes take effect.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your information, please contact us at:

Email: [email protected]

We will respond to your inquiry as soon as possible (typically within 5-7 business days).

Last Updated: 2025.09.10